Elaine Matthews

High Velocity Sports (MI)

I am the Director of Marketing and New Business Development for High Velocity Sports (HVS) in Canton, MI.  I have helped HVS grow from a startup to an industry leading endeavor over the last 20 years.  Initially an indoor soccer and roller hockey facility, we have embraced new trends and improved revenue streams by converting the roller hockey rink into 4 basketball/volleyball courts, changed over two small soccer fields into futsal courts, and added an attached 78,000sq/ft dome to our main building.

I love change and encourage our staff to roll with new possibilities on a daily basis!  It’s my passion to bring in new types of events like Bar/Bat Mitzvahs, gymnastics and martial arts competitions, canine agility contests, cultural events along with supporting alternate sporting trends like lacrosse, flag football, outsourced leagues, and offsite ventures.  Being a part of this association has given me confidence, resources, and incredible ideas to learn and improve both professionally and personally.  I’m fortunate to have an ownership group that encourages me to act and think like an owner.  It would be an honor to serve on the board to see where we can take USIndoor sports in the future.

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